Quality Assurance Program

Participation in a quality assurance program for accommodations and campgrounds is required to be listed in the New Brunswick Official Travel Guide and on the tourism website (

2018 options for participation in a quality assurance program include being rated under one of the following:



Woodall’s/Good Sam

Should there be other national quality assurance programs that you would like considered, please submit details to

2019 changes

The Department of Tourism, Heritage and Culture (THC) will be changing the criteria for the listing of roofed accommodations and campgrounds on website effective January 1, 2019.  THC recognizes that in today’s world of online reviews, and peer-to-peer recommendations, it is no longer necessary to require participation in a 3rd party quality assurance program.

This means as of January 1, 2019 it will no longer be required to participate in quality assurance programs such as Canada/Camping Select, CAA, Woodall’s or Good Sam to be part of THC’s marketing materials. 

It should be noted that there are consumers who still seek out these 3rd party designations and the Department encourages you to make your decisions about incorporating the programs by gauging their relevance to your guests. 

In light of these changes, the new criteria for 2019 participation for all roofed accommodations and campgrounds will be as follows:


  • Must have an online reservation system with a means to check availability and receive immediate confirmation of booking


  • Must have a TripAdvisor account.

Please note that we also accept online travel agencies (OTA). For example:, (with online booking enabled), Expedia, etc. are acceptable should you wish to use one. 


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